4 Essential Components For Marketing Emails Optimization
- November 24, 2016
- Category: Markets
You know that today emails are used not only to communicate with partners and customers, but also for marketing purposes. But if you have only heard about the idea of email marketing though never tried it yourself, then this article is just for you. Below we prepared several most important components of building a successful email marketing campaign.
1) Subject Line
Remember that subject line is the first thing your interlocutors will see, so you need to make sure that it is relevant to them. Do not write about great weather if you are trying to sell dog’s food.
Another tips email marketing Toronto that professionals give is to personalize subject lines of your emails. You can include the recipient’s first name or at least the name of the company a person is working at. Statistically it has been proven that people are more likely to open an email with the subject line that includes some personal information. And do not forget about active language, such as “download”, “join us,” “get your free,” etc.
2) Sender Name
As already stated, your emails should be personalized because you are sending your letter to actual people for a real company/person. So make sure that letters are send with some name of a company’s representative. Consider also adding a picture with the sender’s signature if your employees agree to that; in this way you set very personable and friendly tone to your letters.
Think also about the sender. Sometimes it is better to use your employees names and their job data, while for some letters CEO of a company would be perceived as a more reliable and trustworthy sender.
3) Personalization / Relevance
There is great statistics that 4 out of 10 people send incoming letters into span just because they are irrelevant to them. Make sure to avoid this mistake!
You should understand that personalization includes not only addressing the email to the person’s first name. You need to include demographic and behavioral data about your interlocutors into the letter to ensure that you reach your target audience. For instance, you can use company name, location, role at a company of a given receiver, the viewed pages, items people have previously purchased at your company’s site, and so much more to ensure that people see only relevant and personalized information in your letters. In this case experts from Toronto advise being as creative as possible! Forget about mass marketing today, the era of personalization has come!
4) Body Copy
And the last tip of this article comes from experts in conversion optimization in Toronto and is concerned with body of the letter. You need to always ensure that it clearly conveys your offer and its value. Try to use only brief and compelling language. Do not forget about the catchy phrases to intrigue our receivers.
The general rules for body copy include preciseness, short sizing, and interesting content. Do not forget about the numbers that always add credibility to whatever you are talking about.
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