- March 7, 2017
- Category: Business
Internet offers great opportunities for advertising. Entrepreneurs who have a tight budget can make use of free advertising methods and reach a vast audience. A number of free techniques can spread the message across internet and help you reach the targeted niche.
1. Build the website that complies with SEO standards to make your website rank higher in the search engines. Focus on high traffic, and relevant keyword phrases. It is essential to include meta tags, titles, and link text. It is important to do research about the keywords and select the right keyword phrases.
2. Contact a few other agencies for link exchanges or banner swaps. You’d be surprised to know that your competitors and clients would be happy to post a link or banner on their website in exchange of the same on your site. Web advertisements and trade links with different businesses in the industry relevant to your business can help you get free exposure over the internet.
3. Submit your business information on free online directories. There are many such directories where you can post the company’s information to help you with free advertising. Webmasters set up such free websites having related links. These webmasters would be happy to list your business on their website without a penny.
4. It is important to pay special attention to customer service to take the advantage of products and services review sites. Though word of mouth advertising helps your business reach the next level, you will have to be careful about the reviews left by customers. Offering exceptional customer service can help you score a high percentage of positive reviews online.
5. You cannot ignore the power of discussion forums. While posting the discussions on forums, you can post content about the current topics. Remember the 80/20 rule in the discussion forums: 80 percent of the content should be informative while remaining 20 percent can be self-promotion. Anything more than 20 percent of self-promotion can hurt your credibility.
6. You can submit informative articles on online publications. Search engines as well as users love informative and relevant content. Along with the articles, you can post advertising and promotional messages also.
7. Social media is everywhere. You should create profiles on social networking websites and engage the targeted audience. Keep posting updates about your business or the industry. Join a few relevant groups and spread the word about your products and services.
8. Write a press release to get some free publicity. There are various press release websites where you can write interesting stories about your products and services or company. Check the stories that are already published by your competitors and write a few like those to get exposure online.
9. Blog posting can be a good idea for building brand recognition and credibility. Make sure that you submit informative articles on online publications. You can also maintain an informative blog on your website or externally as it can be a good form of free advertising. Informative content will expose the readers to advertise your business online.
Marketing a new or small business is extremely crucial for your company’s success. If you do not have a huge budget for investing in branding and online promotion, you can make use of free advertising methods and reach a wider audience.
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