What A Branding Consultant Can Do For You
- October 19, 2016
- Category: Business
Branding is the most confusing concept of all. There are so many concepts making rounds about branding that it has become difficult to find a proper definition of the term branding. To different people it has different meaning. Some think that branding is creating a great logo. Some think that it is having a great tag line. To some branding means a catchy name. However, what many don’t understand is branding is more than all of these. Branding is all of these, yet none of these. Joseph Cianciotto is a creative director whose forte is branding. He has seen aspiring entrepreneurs making the branding mistakes and failing at making it big in business.
Jose has always been a creative person. He loves experimenting with new horizons. He still love to do so. Branding has a special place in his mind because it presents a challenge. Successful branding is knowing where to hit. It is knowing the mind of the people. Yes, what most don’t understand is that branding exists in the depth of the mind of people. Successful branding is nothing but living in the minds of people. When your branding leaves a lasting impression in the people’s mind, you can consider yourself to be a success. For this reason, it is important to seek help from a professional who has experience in working with different branding projects.
Joseph Cianciotto has 19 years of experience of working as an art director. He has worked with various projects with various clients. He knows the importance of hiring professional help. He has witnessed people making different errors due to lack of experience and insight. He advises that it is better to hire someone who knows the process of branding than make mistakes.
A branding consultant does a lot more than improve your brand value. They improves the overall business approach. They are important because, they make a lot of difference. Small enterprises shun this process naming it as something only large enterprises opt to grow networking. However, it is not so. Branding is required in every type of business. When you are small, you need branding more than a large company. This is the time you are making your name known. This is the time you are getting introduced to the people.
A professional branding consultant with experience to work on different projects knows the difference between advertising and branding. Most confuse the two and take advertising as branding. Of course, it is a type of branding, but, once again branding is more than just catchy tag lines and attractive visuals. If you are not aware of the difference, you need someone who does.
Branding is all about impact. Without proper impact branding does not work. For this reason, you need to bring people who know how to bring such impacts in the project. It is catching the attention of the people and not letting them out of your clutch. Such approach takes a lot of hard work and experience. Due to this reason, you must make sure to find someone who can help your business grow.
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